Over the past few years, Emma Memma has experienced rapid and sustained growth both in Australia and internationally, emerging as one of the country’s most recognisable preschool music and movement brands since its inception in 2022. With a growing catalogue of original music and live experiences, Emma Memma has toured extensively across Australia, Singapore and Canada, connecting with young audiences and families worldwide as international demand continues to expand.
In recognition of this impact, Emma Memma has received two ARIA Awards for Best Children’s Album (2023 & 2025), cementing the brand’s place at the forefront of Australian children’s music. These accolades reflect a body of work that blends joyful performance with thoughtful, research-informed storytelling.
At the heart of the brand is a commitment to inclusive communication. Emma Memma’s work is underpinned by PhD research conducted at Macquarie University, exploring the integration of sign language in children’s media and positioning sign language not as an accessibility add-on, but as a playful, visual language that all children can share. This philosophy is woven throughout Emma Memma’s songs and live shows, encouraging connection, participation and shared communication for all individuals.
As the brand has grown, Emma Memma has come to sit naturally alongside globally trusted children’s content, with creative moments and collaborations aligned with the values of Sesame Street, Bluey and Ms Rachel — programs celebrated for their educational integrity, emotional intelligence and deep audience trust. Through this work, Emma Memma continues to offer a distinctly Australian voice within the global children’s entertainment landscape.