HATCH Workshop Series for Artists: The Business of Craft

Next date: Wednesday, 24 November 2021 | 07:00 PM to 09:00 PM

The Business of Craft Workshop - FAC HATCH Workshop

Important Update:  This workshop was originally scheduled for Thursday 17 June but has been rescheduled for Wednesday 24 November due to our temporary venue closure.

Presented by Craft Victoria in partnership with Caravan Creative ‘The Business of Craft’ workshop presents a professional masterclass designed to help makers, artists and creative small business owners develop their business plans.

Event Details

Presented by Craft Victoria in partnership with Caravan Creative ‘The Business of Craft’ workshop program presents a professional masterclass designed to help makers, artists and creative small business owners develop their business plans.

Useful for both emerging creatives who are just starting out and established makers who are planning a new trajectory. This session will guide small business owners to create an effective brand strategy and impactful presence online.

This workshop is hosted by Joanna Sim, founder of boutique storytelling service for small businesses, Caravan Creative.

Joanna is a copywriter and digital marketing expert and will guide members in making a productive business plan and setting up achievable, strategic goals for the year ahead. This workshop also includes a Q&A session so participants can harness Joanna's extensive small business knowledge.

This workshop will help participants to :

  • Think strategically about your business
  • Look at your vision, objectives and direction
  • Assess where you are at now
  • Make a productive action plan

 

 

About the Facilitator - Joanna Sim

Joanna Sim - Caravan Creative - The Business of Craft.jpg Joanna Sim is the founder of Caravan Creative, a digital strategy and storytelling studio for responsible fashion and accessories brands and makers.

Joanna left behind a career as a copywriter and social media manager in advertising to go into the first of three businesses, Thread Den, a sewing lounge with a packed program of dressmaking and craft classes and a retail store and monthly market supporting local craft and design. And later, she owned The Fashion Market, a pop-up market for local, ethical fashion and accessories makers and vintage and preloved designer women’s clothing.

She now channels her social media and storytelling expertise into helping small businesses develop solid digital strategies to connect with and grow their community in the digital playground.

About Craft Victoria

Craft Victoria is a national leader in the craft and design sector, promoting a cutting-edge vision of hand-crafted practice in the 21st century. For 50 years Craft Victoria has supported the growth of thousands of makers, nurtured hundreds of small creative businesses and challenged the boundaries of craft practice. Craft has built a vibrant and sustainable contemporary craft and design community by supporting, showcasing and celebrating all craft disciplines.

Craft is the only organisation within Victoria which provides curatorial, public program and professional development opportunities for craft practitioners. Craft’s headquarters in Melbourne has become a hub for audiences and makers working across ceramics, furniture, jewellery, textiles, fibre and glass to gather, view, discuss and celebrate works by many of Australia’s most highly regarded craft practitioners.

Craft Victoria’s gallery and maker showcase spaces provide opportunities for hundreds of makers each year to exhibit their works, increasing visibility and the potential for income generation through sales and commissions. Tens of thousands of people visit Craft each year to view our exhibitions which uniquely focus on artists who demonstrate an astonishing level of skill and transformation of materials.

COVID-Safe Plan

Our COVID-Safe Plan outlines recent changes, which we ask that you comply with when visiting the Frankston Arts Centre. We want to keep our audiences, performers, crew and staff safe and healthy so we can enjoy arts, entertainment and events together! You can view our COVID-Safe changes outlined in full detail here.

When

  • Wednesday, 24 November 2021 | 07:00 PM - 09:00 PM

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